Pridance

Pridance is an Italian brand based in the province of Brescia, located in the heart of the world's largest hosiery production center. The company belongs to Primavera International, which has been manufacturing socks and stockings since 1945. The Pridance brand originally focused on the production of tights and stockings for figure skating and roller skating, but thanks to the innovative approach and creative spirit of its team, it has gradually expanded its range to other sectors such as ballroom dancing, fitness and, from 2023, pole dancing.

In recent years, the brand has also focused on sustainability and ethics - supporting gender equality, responsible use of natural resources and designing products with a sustainable life cycle that are recycled or recyclable. It also emphasizes the protection of personal data and customer privacy.

Thanks to the combination of tradition, innovation and a responsible approach, Pridance has become one of the leading brands in the field of sports and dancewear.